Tuesday, March 13, 2018

Regional Retail Online Case Study: Birdsnest

UPDATE: 2018

I first wrote and published this post back in 2013. Great to see Birdsnest going great and with a roadshow planned.  A great example of how business can use the internet to do great things!

Birdsnest looks to redevelopment, pop-up roadshow

birdsnest  - Small town company - City service selling all around the world. 


A fabulous example of local business integrating online technology and social media with a bricks and mortar business is the retail store birdsnest located in Cooma, a small town of 6,664 people in southern NSW.

The story was showcased on ABC TV State To State Summer recently and seems to be the most recent story I can find on the company. In the interview with birdsnest founder Jane Cay, the company has grown to provide jobs for some 60 employees from the local area and have gone from selling 100 dresses a month in the beginning to 100 dresses per week. Imagine what that does for the local economy - and the business profitability.

 This is a fabulous example of a retailer taking that experience of shopping locally and expanding it online to welcome customers from anywhere. This is the magic that is possible for your business if your attitude is open and you are willing to make the effort that retail success in 2013 and into the future offers. 

Here is an earlier video that shows some of what's happening in the back room as orders are placed.

There are a lot of great things that birdnest are doing on the fulfillment of orders, the philosophy behind the business and the way the website work for customers to easily find items of interest they want to buy. I'll do an analysis of this in the next blog and expand on those details so watch for that one.

Meanwhile here is some points that Jane Cay made during another interview and article for Power Retail:

The company is willing to share its knowledge and experience to help other retailers deliver great service to their customers.

”We want to be part of the revolution taking place in this marketplace,” says Cay. “The Australian online retail landscape is exploding with opportunities and birdsnest has big dreams. We want to lead the customer experience for customers in this market –we are overflowing with ideas to further engage our birds and have even more flocking to the nest.”

So what can you take from this emerging star of Australia’s retail landscape?

  • Sales need not be the primary focus. Provide an excellent service and the sales will follow.
  • Rural location should not be an obstacle. The power of the internet means nationwide (or worldwide) businesses can be run from wherever you are.
  • Take note of new innovations and see if they work for you.
  • Passion will take you a long way, just be prepared to grow and learn as you go.
  • Look after your customers. They are your best (or worst) brand ambassadors.
  • People don’t like to feel like a number. Take the time to tailor your marketing approach and it will be worthwhile.
Read more: http://www.powerretail.com.au/getting-started/case-profile-birdsnest/#ixzz2Hv1zZBWA

So you see it can be done. It is being done. Will your business be participating in this exciting future for retail?

Lindy Asimus
0403 365 855

birdsnest Web user test 

Tuesday, July 26, 2016

Branding rules for social media managers

Wondering what you can do to ensure success integrating social media into your marketing? Check out this article by Clare Lane on PR Daily. 

"How a brand is perceived online has a lot to do with its presence on various social media platforms.
If consumers feel overwhelmed by a campaign’s approach—think popup ads and spam-like postings—there tends to be backlash. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane.
What can you do to ensure success when integrating social media into your next marketing endeavor?
For starters, target your efforts by channel..."

Read it here... Branding rules for social media managers

Monday, July 25, 2016

Get More People Liking Your Facebook Page

Starting a Facebook Page for your business is the beginning - not the end. Once created your job is to nurture it and tend to it and make it useful or entertaining for the people who Like it.

As well as content to post, remember to edit your Settings so that your Page is verified and your preferences for who should see your posts is adapted to the type of people who are in your interest cohort.

Things to consider:

  • Who you want to follow you on your Facebook Page. 
  • How often you post
  • What type of things you post
  • Establishing your identity online 
  • Timely posting 
  • Topical posts to engage and share
  • Understanding your customers' online activity
  • Your call to action. What do you want them to DO?
  • Promoting your Page. Just making it is not enough. You need to sell it too! 

Here are some tips on how to gain more Likes and interest on your Facebook Page.                  

Click to read more... Why Aren’t People Liking Your Facebook Page - and What Can You do About It? | Social Media Today:

Thursday, May 26, 2016

Social Media For Event Promotion

When planning events making good use of social media can make all the difference.

Check out how social media can optimize the event experience.

Wednesday, September 2, 2015

Marketing Responses Millennials v Gen X v Boomers

How do Millennials respond to online content compared to Baby Boomers? Here's the latest data on which groups respond best to which online content.

How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

Whether you're creating eBooks, blog articles, or videos, you need to 
intimately understand how your target market is consuming content online 
to increase your reach and engagement.