Monday, April 28, 2014

Getting Started With Content Marketing

What is Content marketing?

Content marketing is the name given to the combined activities that generate information geared to appeal, entertain, or inform those interested in a topic, and provide the basis of keeping a website 'fresh' and aiding in the business or individual being visible online. Content can be across different online platforms such as social media - eg Facebook, Linkedin, blog, or website. 


Context is matching the content appropriate to the business and the interests of the target demographic. When you have quality Content that is fit for purpose and on target so far as the context goes, you greatly improve your chances of being found online by those you want to find you.  You also demonstrate your expertise and attention to the important issues for those with an interest in what you do. 

A Content Marketing Strategy

To get this right you need to approach this as you would any other business project. With a plan written and a developed well-formed strategy with actions and activities organised to achieve your purpose. 

If you would like help with that give me a call. 

Lindy Asimus
0403 365 855

Business & Executive Coaching  | Social Media Marketing Training | Individual Training Classes 

Sunday, April 20, 2014

Social Media Driving Sales Online In 2013

It's clear that social sharing is having a big effect on how people buy. 

"According to a study by Mobstac, the most significant impacts of social media for business are the building of trust and lead generation. In 2013 Facebook, Twitter, and Pinterest generated 75% of all social media referred sales. Mobstac notes that in 2016 U.S. consumers are expected to spend $327 billion online, making a social media investment all that more important."

Time to start taking your business approach to social media and online presentation seriously.

Need help?

Social media classes are now available - one on one - to get you up to speed. Classes run for 2 hours and you can pick the module you want to learn about, with the class tailored to your individual business.

To book, call Lindy Asimus on 0403 365 855

Wednesday, April 9, 2014

Social Marketing That Works: Rule One

Make no mistake about it, if you want to make the most of online marketing on social media platforms like Facebook, you need to be able to leverage your business network. 

We hear all the time about network meetings and business chambers and BNI and on it goes. When it comes to being visible online you need to get your posse assembled. Not just the talkers, the doers who will join with you to learn how to do this the right way and will make a commitment to doing social marketing that works.  This is the first step. 

Make your list. 

Lindy Asimus
Call 0403 35 855 to learn more on how to get your social media marketing working for you. 

Related posts:
Many hands make lighter work of social media for local businesses
Here's how to save time and get good content for your business online
Inbound marketing the new old fashioned way to do business
Financial planners: Social Marketing the key to keeping business on the books
Business writing not just on the social media wall
What every business should know about social media